8/6/2023 0 Comments Dixie biscuit cafeSo, those are the types of things we really learned and amplified in our search as we moved on to the next chapter.”īased on conversations with Whole Food customers, Abuelhiga identified other regional and conventional retail chains where her product might succeed based on their broader shopping habits.Īs Mason Dixie expanded into the conventional channel, Abuelhiga said the need and ability to buy data increased. “We were really lucky to be a brand that was bolstered by Whole Foods in the early stages,” because the retailer “gives you the opportunity to demo and watch your customer and understand their patterns and behaviors, what is in their grocery cart, what is not working about the packaging, what is working. Based on these insights, she charted a successful strategy for expanding distribution across retailers and channels. Like many startups, Mason Dixie could not afford expensive market data when it first began, but Abuelhiga said she collected and leveraged the data that was available to her from her retail partners and from conversations with consumers at demos. Since the first day we could attain any kind of data, we chased it, and we did a great job analyzing where we won early, and where we didn’t,” Abuelhiga said. I think, I attribute a lot of that to us being a very data-oriented company. “The growth has been explosive and honestly. Emulsifiers, stabilizers, hydrocolloidsĪyeshah Abuelhiga, who launched Mason Dixie Foods in 2014, explains that while the idea for her ready-to-bake, clean-label frozen biscuits was based on her belief that others would share her desire for healthier Southern comfort food, the brand’s expansion across the country into new retailers and new channels with new products was fueled not by instinct but by data.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches). Plant-based, alt proteins, precision fermentation.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |